您的购买事件跟踪大量有用的参数。使用它们来创建超级关注的自定义受众或自定义转化，以及 Facebook 分析报告。
- content_type: product
- content_ids: the ids of the purchased events
- value: the event value, as configured inside the plugin
- total: the transaction’s total
- lifetime_value: the client lifetime’s value
- currency: transaction’s currency
- transactions_count: the number of transactions made by the same client
- average_order: the average order of the transactions made by the same client
- payment: payment type
- tax: the tax value
- shipping: shipping option
- shipping_cost: the shipping cost
- coupon_used: use of coupons (yes/no)
- coupon_name: the name of the coupon used
- content_name: the product’s numbers
- category_name: the products categories
- num_items: the number of products
- order_id: the order’s id
- hour: the transaction’s hour interval, based on the client’s browser’s time
- day: the transaction’s day, based on the client’s browser’s time
- month: the transaction’s month, based on the client’s browser’s time
- traffic_source: direct
- UTMs: the UMTs of the landing URL
- town: address town
- country: address country
- plugin: PixelYourSite
- domain: your domain name
- user_roles: the client user role
- contents: A list of JSON object that contains the product ids associated with the event as well as additional information about the products
